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Welcome to TQE’s FYP (For You Page, in case you’re not used to the language of the TikTokers), where we bring you everything you should know or recognize from TikTok or Reels.
This week on TQE's FYP:
- A trending audio claiming that “beautiful things don’t ask for attention” feels pretty ironic amidst the attention economy in which TikTok creators’ entire livelihood is built upon.
- CapCut meme video templates are as high-powered as ever in the algorithm.
- Couples are aging each other via a specific filter, sparking a “rage-farming” technique.
- Shop the trends this week including Glossy Hair, Summer Dresses, Concealer and more.
Do beautiful things ask for attention?
TikTok as an algorithm rapidly adjusts to each person’s particular interests, so my feed especially has a lot of gorgeous nature imagery and content from travel creators. (BTW, if you want our travel recs, head over to our Late Checkout section on the site.)
A recent trend? Using an audio, and a text scrolling over the video, claiming “beautiful things don’t ask for attention.” While I appreciate the sentiment behind the video—capturing sights, spots, and moments bathed in awe—I can’t help but critique the duality of simultaneously claiming beauty doesn’t need attention and building a living (no hate! Get that bag!) off of filming, photographing, and sending others towards it.
This seems especially ironic in the context of spots like Jackson Hole, Wyoming and O’ahu, Hawai’i that specifically ask travelers not to tag popular hikes or wilderness areas in the hopes of reducing foot traffic and disruption to those ecosystems. Go, but maybe don’t make a video explaining exactly how to get there and which poses look good against the waterfall in the hopes of getting more clicks when those locations are specifically asking not to receive attention?
Credit: @hikingthepnw.
The trend specifically doesn’t do anything that creators weren’t already doing and is relatively harmless overall, but sometimes the profound Alan Watts-style posts touted by nature bloggers can feel ironic. They tell you to stay unplugged… but only if you can make a TikTok about being in the middle of nowhere.
Meme formats aren’t slowing down.
Did ya notice we skipped a week or two in covering trends? That’s because Pedro Pascal is everywhere still. Everywhere. CapCut, a popular video editing platform, allows users to easily plug in videos to meme-able formats that have the capacity to quickly go viral for little effort. While I won’t exhaust your eyes and ears with Pedro Pascal dancing or eating a sandwich again (formats that have aggressively percolated on the app), Michael Scott from The Office is currently popular—especially a clip of him raising a speaker above his head used in a similar way to the Lightning McQueen fan meme of a small racecar cheering for his hero.
Credit: @riceychopsticks.
It’s also used in the context of satisfying realizations or epiphanies à la this TikTok.
Couples have been using filters to age or “perfect” their other half, sparking a conversation about “rage-farming” for clicks.
TikTok is no stranger to the power of filters. Filters—like this bold glamour version—have become more accurate than ever. While our generations used dog ears and called it a day, this generation will have to worry about AI filters that stay on their faces even when they move, making it much harder to tell what’s real versus fake. Some filters are just used “for fun,” like ones showing what a person’s kids might look like, what they’ll look aged, or similar. Couples have recently started using these filters on each other, especially in the context of “what my girlfriend would look like if she were perfect according to TikTok” prompting thousands of comments indignant over someone treating their significant other in that way.
Credit: @taliyaandgustavo.
In reaction to the outrage, people eventually pointed out that this was a couples’ joint account, and the frustration in the comments had given them the clicks and engagement they were looking for. They were “rage-farming,” a new term to add to the TQE FYP vocabulary.
Rage-farming (v.) — eliciting outrage with the goal of increasing Internet traffic.
The video above alone brought in 46.7 million views. Just like misleading manifestations bring clicks, so do people intentionally pissing off the “perpetually online.” Some creators also inverted this trend by having the filter show their partner in the exact same way they already look, implying that they’re perfect as they are.
Songs to jam to and songs to post to:
For more trending audios—especially songs blowing up on Instagram and Reels—check out our Spotify playlist curated just for you.
Trending Products
- Hair Proud Glass Hair Heat-Activated Smoothing Shine Spray ($8.95) — Dupes are always popular, and this heat protectant spray went viral recently as a way to make hair “glassy” or “shiny.” Glossy hair is en vogue—haven’t you heard?
- R.Vivimos Summer Half Sleeve Dress ($30) — TikTok recently went wild for this cottagecore-esque half-sleeve dress available in a variety of colors.
- MyKirei by KAO Yuzu Flower Foam Hand Wash ($18) — This newly famous vegan hand wash is a sensorial delight, and even stamps little shapes into your hand when you go to get a pump of soap.
- Saie Beauty Hydrabeam Concealer ($26) — As you can tell, beauty products pop off on TikTok more so than perhaps any other category—causing beloved brands to sell out almost immediately after launching, like this Saie Beauty Hydrabeam Concealer available in 15 shades packed with skincare.
Happy scrolling! Email me directly – grace@thequalityedit.com – with any trends or products you think should be included, or DM us over @thequalityedit.