Skin Deep: Dive into the Top Products That Help Diminish Stretch Marks

Credit: Summer Fridays

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What Are Stretch Marks And What Causes Them? 

*Stretch marks are a natural occurrence, and almost everyone experiences them. We know that some of you may be insecure about your stretch marks and want them to fade, while others view them as stripes they’ve earned from carrying a child or from the normal fluctuation our bodies experience throughout life.

Whether you choose to embrace your stretch marks or want to get rid of them— we fully support you! This piece is for those who are exploring products that may successfully fade the appearance of their stretch marks.

Stretch marks and their long, narrow lines appear differently on a multitude of bodies. Depending on your skin color, stretch marks can range from red to purple to dark brown, and commonly crop up on the abdomen, hips, thighs, and/or breasts. They are especially common around puberty and during pregnancy as the skin expands and shrinks: In fact, a 2015 study in the Journal of American Academy of Dermatology found that more than half of all pregnant women will develop stretch marks during pregnancy. 

Though millions of people develop stretch marks at some point in their lives, many strive to get rid of them as quickly as they show up (and some embrace them and leave them be, which is totally fine!)— and often turn to over-the-counter remedies to do so. The following list of the best products to prevent stretch marks and help them fade after they’ve formed, can help you disguise or diminish stretch marks in due time. 

Do Stretch Mark Creams Really Work? 

Most stretch marks can’t be fully removed. This is because stretch marks are technically breaks in the skin and are therefore difficult to repair. However, creams help to soften the appearance of the stretch marks by improving the collagen content of the skin and getting the color to fade over time.

Ingredients to Look For In A Stretch Mark Cream

To help minimize the appearance of your stretch marks, start by looking for healing ingredients that are effective in stretch mark prevention. You’ll want to look at a cream for stretch marks that is made with vitamin A (though, avoid this if you’re pregnant or breastfeeding) and vitamin E, along with cocoa, shea, and/or jojoba butters. 

Vitamin A will help the healing process and also assists with collagen production and pigmentation. Vitamin E is a powerful antioxidant that is thought to help with wound healing. Cocoa, shea, and jojoba butters are thick, well-tolerated moisturizers that penetrate deeply into the skin, helping to keep it supple and healthy. 

Products that are naturally anti-inflammatory also have potential to minimize damage to collagen fibers that lead to stretch marks, like those with Vitamins C and E. Products that contain hyaluronic acid can also tighten the skin and reduce inflammation to improve skin texture and help fade stretch marks over time. 

Creams with vitamins B and C, AHA/BHA, azeleic acid, and hyaluronic acid are considered safe during pregnancy. Vitamin E creams are up for debate and should be discussed with your provider before using.

Ingredients to Steer Clear Of

Avoid any products or ingredients that have potential to increase inflammation, especially when pregnant, as skin can become increasingly sensitive. That means products with perfumes, added fragrances, or those that strip too much natural hydration from the skin. For instance, any soaps that are made with sulfates should be avoided. 

The Best Stretch Mark Creams

There are a ton of products available that claim to help diminish and lighten stretch marks. While many do provide results, as we mentioned, there are so many stretch mark creams to choose from. Below, the best stretch mark creams we recommend trying out.

Best for fast results

Amazon

Palmer’s Cocoa Butter Formula Massage Lotion For Stretch Marks

$25
$25
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Credit: Amazon

A stretch mark cream that not only works, but works quickly, is amazing to have on hand if you’re eager to diminish your stretch marks. This massage lotion from Palmer’s is hydrating and hypoallergenic. It’s made from a blend (which smells incredible BTW) of pure cocoa butter, shea butter, argan oil, collagen, elastin, and lutein. Using it will give your skin moisture for 48 hours and will allow your skin to stretch more easily — making it ideal to use while pregnant. 

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Paula’s Choice

Retinol Skin-Smoothing Body Treatment

$23
$23
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Credit: Paula’s Choice

This retinol skin-smoothing body treatment works gently to transform your skin by combining the pure retinol and natural butters and plant oils to hydrate your skin while diminishing the appearance of stretch marks and uneven skin tone. Your skin will feel softer and feel more firm after each use. You can use it all over your body, and you won’t have any grease residue — a major plus.

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Best to improve skin texture

Ulta

Clarins Body Partner Stretch Firming Cream

$66
$66
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Credit: Ulta

Clarins’ body partner stretch firming cream is made to gently diminish stretch marks that arise due to pregnancy and weight fluctuations. The cream is formulated with safe and effective ingredients like Centella Asiatica, Organic Green Banana extracts, licorice-derived glycyrrhetinic acid, and Hazelnut oil — all of which work together to target stretch marks and promote skin firmness and elasticity, soothe, nourish, and relieve any skin tightness. The formula will absorb quickly into your skin (it’ll literally melt like butter) and improve your skin texture. 

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Amazon

Mederma Stretch Marks Therapy

$23
$23
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Credit: Amazon

This stretch mark therapy cream from Mederma is clinically shown to treat stretch marks and improve skin texture while improving their appearance. Applying the cream will hydrate and nourish your skin while enhancing its softness. The treatment will speed up your skin’s natural healing process and penetrate beneath the surface to lock in moisture. Using this magical cream will even help your collagen product and renew skin cells.

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Best for prevention

Amazon

Mustela Maternity Stretch Marks Cream

$22
$22
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Credit: Amazon

Prevent new stretch marks from occurring during your pregnancy with this non greasy, fast-absorbing, and hydrating cream. It’s formulated without fragrance, parabens, and phthalates, making it safe to use during your pregnancy and after — even if you’re breastfeeding! Your skin will feel comfortable, smooth, and super moisturized each time after applying the cream. You can apply it all over your body, and it’ll make you feel like you just left a spa.

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Target

Vaseline Original Healing Petroleum Jelly

$5
$5
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Credit: Target

While Vaseline can be easily overlooked (who doesn't have a jar or two in their house??), it’s actually a pretty good product to have on hand if you’re pregnant and looking to prevent stretch marks — I mean, it is considered the original skin protectant after all! Applying Vaseline will help protect and heal your skin while locking in moisture. It’s hypoallergenic, works well with sensitive skin, and can be used for so many other skin concerns as well. Apply it on your belly as it grows and watch it work its magic throughout your entire pregnancy. 

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Best for old stretch marks

Amazon

M3 Naturals Stretch Mark Cream

$11
$11
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Credit: Amazon

This stretch mark cream from M3 Naturals is infused with collagen and stem cells and works to fade your stretch marks. Using this cream will firm and moisturize your skin and deliver the best amount of hydration your body will love. You’ll notice your skin feeling smoother and so much relief from dry skin. Sensitive, normal, and oily skin will be able to reap the benefits of this cream with no issues. It will work to diminish your new and older stretch marks, which is the ideal scenario. 

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Amazon

TriLASTIN-SR Intensive Stretch Mark Cream

$54
$54
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Credit: Amazon

TriLASTIN-SR’s stretch mark cream will promote the natural regeneration of collagen and elastin, leading to the diminishing of stretch marks. The cream is hypoallergenic, gentle, paraben-free, and vitamin-rich. You can use this cream on old and new scars — either way, you’ll notice results as you implement it into your skincare routine. Plus, it’s not greasy like so many body creams are. It’s fast-absorbing and will moisturize your skin sans grease and that annoying sticky feeling. 

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Best for dark stretch marks

Amazon

Peter Thomas Roth Pro Strength Stretch Mark Cream

$38
$38
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Credit: Amazon

If you’re eager to get rid of your stretch marks that are a little darker in color while moisturizing your skin, you’ll love this pro strength stretch mark cream from Peter Thomas Roth. This intensive body cream will prevent the look of future stretch marks as well as your current ones. It’s made with 5% Lactic Acid Complex, Shea Butter, Cocoa Butter, Avocado Oil, and Ceramide NP, which all work together to improve the look of your stretch marks and uneven skin tone and texture while moisturizing your skin. It’ll even ease the look of your current stretch marks while preventing more from occurring.

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Amazon

Cicatrissim Red Stretch Marks Cream

$45
$45
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Credit: Amazon

Made with barbatimao (a super powerful Brazilian botanical), this stretch mark cream is perfect to use if you’re looking to say goodbye to your  stretch marks. It’s also formulated with aloe vera and rosehip oil which work to hydrate skin while repairing pigmentation. The best part about this cream is that it works fast to fade darker stretch marks (red, purple, etc.), especially if you apply it to your skin twice a day on the areas you’re looking to lighten. It’s actually crazy how well this cream works!

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Best for bumpy stretch marks

Amazon

Body Merry Stretch Marks and Scars

$28
$28
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Credit: Amazon

If you’re looking to reduce the appearance of your stretch marks and smooth them, you need to get your hands on this cream from Body Merry. This luxurious body butter will improve your skin’s elasticity with its powerhouse ingredients: Vitamin C and E, niacinamide, pantheonl, and other plant-based nutrients. They work together to nourish your skin while stimulating collagen production and reduce the appearance and feel of your stretch marks. The cream will even firm and tighten loose skin with zero grease residue.

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Amazon

Mommy Knows Best Stretch Mark Cream

$15
$15
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Credit: Amazon

Say goodbye to your bumpy stretch marks with this cream from Mommy Knows Best. It helps tone and tighten skin while fading the appearance of your stretch marks. The cream is made with high quality essential oils that have amazing benefits for you throughout your pregnancy for preventing stretch marks. Some ingredients found in the cream are Vitamin-E, Jojoba Oil, Coco, and Shea butter. You’ll love rubbing this cream on your growing belly and even after your baby arrives!

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Best for pregnancy use

8 Sheep

8 Sheep True Belly Serum

$42
$42
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Credit: 8 Sheep

When you’re pregnant and have the goal to prevent new stretch marks from occurring, you’ll love this belly serum from 8 Sheep. It works to effectively prevent stretch marks as your belly grows throughout your pregnancy while hydrating your skin deeply. It will even increase your skin’s elasticity. The serum is made with only clean and pregnancy-safe ingredients — what’s better than that??

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Amazon

Summer Fridays Babymoon Belly Balm

$29
$29
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Credit: Amazon

This belly balm will melt into your skin right as you apply it. Your skin will thrive thanks to nourishing oils like Vitamin E, which will moisturize and soothe your stretch marks. The best part about this balm (besides how amazing it works) is its Calendula oil scent – which will also assist in moisturizing your skin. You’ll love using this while you’re pregnant for a yummy self-care moment and for its ability to fight against stretch marks.

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Best for postpartum use

Amazon

TriLASTIN Maternity Stretch Mark Prevention

$36
$36
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Credit: Amazon

Expecting and postpartum mama’s will love slathering this cream on their bellies everyday. The stretch mark cream is safe for both you and your little one and is paraben-free and hypoallergenic. Each time you apply it to your belly you will be boosting your skin’s collagen production and skin elasticity. It’s made with a beautiful blend of natural plant-based extracts and shea butter (it smells incredible) and will leave your skin feeling clean and refreshed.

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Amazon

Body Boost Stretch Mark Butter

$14
$14
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Credit: Amazon

Don’t halt your moisturizing once your new baby arrives! Keep up with getting your belly looking toned, smooth, and free of stretch marks with this paraben-free milk and honey butter. Made with rosehip, grapeseed, jojoba, and borage oils, this cream is safe for pregnancy and after you give birth, and it’s even safe to use while nursing (talk about a win!). Use it to prevent and repair stretch marks and hydrate your dry skin — it also smells devine!

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Best multitasker

Amala

Amala Revitalizing Stretch Mark Cream

$68
$68
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Credit: Amala

This stretch mark cream can literally do it all. It’s formulated with honeysuckle pre+probiotic infusion, centella asiatica, crocus bulb extract, black currant seed oil, and other amazing ingredients that visibly fades the look of your stretch marks while preventing any new ones from developing. The cream will hydrate your skin like no other while increasing collagen density and elasticity. You’ll notice your skin looking and feeling smoother. Case in point: you’ll love it!

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Amazon

Evereden Nourishing Stretch Mark Cream

$49
$49
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Credit: Amazon

Not only is this stretch mark cream formulated with 12 nutrient-dense botanicals at high concentrations, it also has a plethora of benefits. Using the cream will help visibly reduce stretch marks, improve the feeling of skin elasticity, soothe the texture of your skin, relieve dryness and itchiness, and can be used while you’re breastfeeding. The body it comes in is undeniably cute, which is just an added bonus with how amazing the cream works. 

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Best organic stretch mark cream

Amazon

Earth Mama Organic Skin & Scar Balm

$24
$24
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Credit: Amazon

If you’re looking to incorporate organic products to your skincare routine, look no further than this beauty. The skin and scar balm from Earth Mama is made with organic herbs and oils, which can help reduce any scars from your c-section and your stretch marks — both new and old, of course! While adding a new product to your line of daily products can seem like a hassle, you’ll look forward to applying the balm to your belly each day because of how amazing it makes your skin feel. You can use it up to three times a day and can be used even while you’re pregnant.

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Amazon

Mama Mio Tummy Rub Butter

$34
$34
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Credit: Amazon

Made with natural plant-based actives, this stretch mark butter will nourish and soothe your bump as it grows your little babe. It will increase skin elasticity and even help prevent future stretch marks from appearing. Your skin will grow stronger and stronger as you continue to use the cream and throughout your pregnancy. You can apply it twice a day (trust us, you’ll love this ritual!) and it’ll feel like a little massage each time.

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Best budget stretch mark cream

Target

Palmers Cocoa Butter Formula Tummy Butter For Stretch Marks

$7
$7
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Credit: Target

Turns out you don’t need to break the bank to see your stretch marks fade. This affordable and long-lasting tummy butter has a super rich formula that smells wonderful and feels incredible once you apply it to your skin. Since the formula is thicker, it’s perfect to use at nighttime. Using the cream will help reduce the appearance of stretch marks and is a great option for those who have sensitive skin. It’s free of mineral oil, parabens, phthalates, fragrance, allergens, and dyes. Sounds like a winner to us!

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Amazon

Neutrogena Hydro Boost Body Gel Cream

$9
$9
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Credit: Amazon

If you’re a Neutrogena fan, you’ll love adding this body gel cream to your skincare lineup. It’s the perfect body cream made with hyaluronic acid to lock in moisture. It’s made with zero drying alcohols and will absorb into your skin right as you apply it. This makes it an ideal product to use if you’re looking to lighten your stretch marks while simultaneously quenching your skin.

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Best patches

Ever Eden

Soothing Belly Mask

$12
$12
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Credit: Ever Eden

Your growing belly deserves the best and only the best — AKA this soothing belly mask. Your belly will be treated to a concentrated serum that’s made with a blend of naturally derived ingredients and organic oils. It will moisturize your skin while hydrating, soothing, and treat your belly throughout your entire pregnancy. The best part about this mask is it’s available in sizes for each trimester, ensuring you’ll never have to stop using these perfect belly masks.

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Amazon

Dermaclara Silicone Stretch Marks Patch Kit

$73
$73
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Credit: Amazon

This stretch mark patch kit is a no brainer when it comes to self care and preventing and diminishing stretch marks.  The mask will soothe and hydrate your skin while minimizing the appearance of stretch marks on your stomach as well as your arms and thighs. Your skin will be treated to a dose of deep hydration and so much moisture that works to regulate collagen production. Using the mask will protect against further stretching, which is the ultimate goal, right??? 

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Best to improve skin texture
Best for prevention
Best for old stretch marks
Best for dark stretch marks
Best for bumpy stretch marks
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Best for postpartum use
Best multitasker
Best organic stretch mark cream
Best budget stretch mark cream
Best patches
Ever Eden
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