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A new year means new beauty trends—and we’ve got the inside scoop on the ones you’ll want to keep an eye on in 2025. This year, it’s all about having fun, experimenting, and feeling your absolute best. From lip balms that leave your lips so kissable to volumized hair that’s bigger than ever, we’ve rounded up the five best trends that’ll make you feel like a total beauty. And the best part is you can snag all the must-haves at Sephora. So grab your shopping cart, and let’s get into it.
Lip Balm Mania
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The lip balm boom is far from over. From Rhode to Summer Fridays, every cool girl has a collection of lip balms on hand—and I’m excited to tell you that this craze is sticking around (thank goodness). If you're looking to mix things up, try swapping your clear gloss for a cherry-toned balm. We’re seeing these vibrant shades pop up everywhere for 2025, and they’re definitely worth the upgrade!
Fragrance Layering
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Fragrance layering is another trend making waves for 2025. The idea is simple: mix your favorite scents to create something totally unique to you! Fragrances are meant to be playful so have fun with it! To make this a little less daunting, a fragrance set is a great way to experiment. Perfumes from the same brand share similar formulas, making it easier to mix and match.
Bonus: We’re also seeing the rise of purposeful perfumes—think essential oils for stress relief or a hair mist that not only smells amazing but also nourishes your strands. It's all about multitasking fragrance!
Blush Blindness
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When you think you’ve applied enough blush, add more! It’s the easiest way to bring a vibrant pop of color to your face and give life to your complexion, leaving you looking refreshed and radiant. While blush was a major trend in 2024, this year, we’re seeing the sunkissed blush look take center stage, giving you that perfect warm, natural glow–think reds and deeper pinks.
Winged Liner
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Winged liner is making a major comeback for 2025, and we’re here for it. While it might take a little extra precision, the secret to nailing the perfect wing is all about having the right products. A good liner makes all the difference, and these are the ones we love for getting that sharp, clean stroke every time.
Volume, Volume, Volume
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VOLUME is the hair trend for 2025. This year, it's all about adding volume at every level, from root to tip, to create that lived-in, yet polished, look. And what's the perfect pairing for all that height? A bold side part (yes, I said it). It’s the key to amplifying volume and giving your hair that full, dreamy texture. Whether you’re rocking a 90’s blowout or sleek, voluminous updos, this trend is all about giving your hair maximum lift and dimension.
Looking for more beauty tips and inspiration? Browse our beauty edit and explore all our favorite products.
